Product Animation challenge
Our friends at Wide Eyed Studios invited our team to take part in a friendly product animation challenge themed on tyres. We like a challenge that will test our skillsets!
The development of Safiri tyres was fun and challenging to create. The style for this animation was abstract, utilizing the colours of nature.
Safiri tyres is a fictional company that produces a wide range of tyre products for its clients. For this challenge, we opted to bring the joy of traveling.
The project allowed us to experiment with abstract design characters commonly seen in 2D animation. Transitioning to 3Dand creating fluid movements took a little bit of trial and error. Every project we take has significant learning outcomes.
The overal style of the animation influenced the design of the world. Exaggerating various components made the look and feel appear a little more appealing.
Animation tests
Special thanks to our friends at Wide eyed studios for inviting us to the challenge!
Watch their animation here!Story: Jeremy Mwambu, Bill Munene
Character designs: Jeremy Mwambu, Bill Munene
3D modelling and animation: Bill Munene
Audio: Bill Munene
